Pre-planning

 We chose our particular brief because we thought it was the most interesting to do with music instead of the other tasks. Starting out we didn’t know much about EPKS and prints, but we looked into it and became more knowledgeable over these things. The most important issues are target audiences and how to present the artist.

     

      We have chosen broadcasting and printing for our 2 tasks within the brief because we are already confident with filming and editing. As a group we haven’t done much printing before but as a creative group that read music magazines, we knew what sells. We didn’t choose to do the E-media website task because we don’t have much confidence in that area and we all agreed that the print would fit our group better. We will design the look of the print and film the whole video, so we will use our imagination and skills to create the best we can. 

 

     I enjoy doing creative things, so the prints will be a good task for me, and I will enjoy doing them. With the EPK task I would want to learn more and get some more confidence with it and achieve a good result. We will capture the audience’s attention by doing big pictures that stand out and dark colors for the background to match the genre of music style – grime. To draw audience’s attention towards the EPK we will need to put interesting footage at the start of it. We will choose a sequence of the rapper doing their best lyrical rapping. By researching EPK’s on youtube I have learnt that they film them in studio, at home and in a location that suits the music genre. With the magazine research I looked at NME spreads and noticed that the picture of them is the strongest impact because its eye catching with colors, style and the interview layout.     

    The subject genre is ‘grime’, in this generation grime music is a big impact on the underground music scene. A lot of my friends dj and create grime music and lyrics. I have researched a lot of videos of the certain artist that we are doing, which gives me a good understanding of the artist himself. I have also looked at some music magazine to give myself a good idea of a layout i should use for my own.

 

      I will need to find out about what type of audience looks at and listens to grime music, and who and where advertises them. 

      

      The artist we are going to advertise is an artist called Young Kay. He is an uderground artist who makes grime music. He has many music videos on youtube, which helps us get a good idea of what to put in the EPK and advertising him as an artist. We want our EPK to include all the footage that a normal EPK usually would. The print task will be looking at the artist in a more detailed view not about selling the music more about selling the artist and getting to know more about him.